Reaching out to 800,000 Consumers

April 2013 Clicking on attached links will in some instances take you away from USB-funded information. FARMERS REACH 800,000 CONSUMERS IN 1 DAY

It's amazing what one morning in a TV studio can do. Two CommonGround volunteers recently appeared on 25 television, radio and blog outlets, informing consumers in major media markets such as Boston, Detroit and Minneapolis about the truth behind today's agriculture. Kristin Reese, from CommonGround Ohio, and LaVell Winsor, of CommonGround Kansas, settled into a St. Louis TV set starting at 7 a.m., and gracefully handled interviews, many of them on live TV shows, for the next four hours. They answered questions about everything from organic food to GMO food safety, and took every opportunity to talk about the values and care that America's farmers bring to the country's food supply. While most of the interviews were friendly and informative, a live TV interview on WJBK in Detroit presented a challenge. The reporter presented a sensational picture of GMO foods by playing a clip about research conducted on biotech foods from a naturopathic doctor. Reese and Winsor were prepared with the facts. They cited the fact that groups such as the World Health Organization say that no effects on human health have been shown as a result of the consumption of biotech foods. They also discussed the benefits of biotechnology for food security and the environment. Reese and Winsor opened the barn doors, offering themselves and their fellow CommonGround volunteers as a resource for consumers. As Winsor stated a number of times in her interviews, most Americans are two or three generations removed from farming, so naturally they have questions and concerns about how their food is grown and raised. CommonGround volunteers work to build trust in agriculture by having open conversations and sharing the true story of today's farming. Thanks to support from America's soybean and corn farmers through their checkoffs, they've reached millions of consumers with their stories and the facts. Sixteen states participate in the grassroots CommonGround movement, with 85 volunteer spokeswomen. Because of the passion of these farm women to reach urban consumers with the truth, CommonGround continues to grow. To view available interviews, click on the links below. WPMT-TV (Fox, Harrisburg, Pa.) KGWN-TV (CBS, Cheyenne, Wyo.) KIMT-TV (CBS, Rochester, Minn. / Mason City, Iowa)

Lost in the Food Fact Clutter?



I along with Rachel  Heimerl (left) and Gretchen Mossbarger
(center) are three farm women volunteers representing Ohio.


CommonGroundTM website now answers consumer questions about farming and food

Contrary to popular belief, straightforward answers to your farming and food questions do exist. Now, consumers can find answers in one location as a result of www.FindOurCommonGround.com.
The website has transitioned from informing audiences about the CommonGround program to providing a resource for consumers on many of the most popular food and farming topics. As CommonGround sorts through the questions and some of the misconceptions consumers may have, the program’s volunteers will provide visitors with a combination of firsthand accounts of what happens on their farms and scientific research.
“I hope our website will make people aware of the fact there is a lot of misinformation out there,” said Jennifer Schmidt, a CommonGround volunteer and diversified farmer from Sudlersville, Md. “Not all farmers live near or have access to urban consumers like I do in the mid-Atlantic region. Our website is a great way for farm women from all over the country to connect with consumers and share our stories.”
The enhanced site will introduce visitors to farmer volunteers such as Schmidt, who also is a registered dietitian. It also streamlines its focus on the top eight issues consumers ask volunteers about food. Those issues include:

• Animal Welfare

• Antibiotics

• Corporate Farms

• Food Prices

• GMO Foods

• Hormones

• Local/Organic

• Safety

CommonGround volunteers, like Bennett, Colo., farmer Danell Kalcevic, will dive into each issue by addressing consumer misconceptions related to their farm.
“For me, I want consumers to know that we (farmers) do not do things to harm anyone, and we eat the same food they do,” said Kalcevic, who raises a variety of crops, including wheat, millet, sunflowers, corn and cattle. “It is counterproductive to intentionally do things to the land, crops or animals we raise, and eventually sell or export, because that food ends up on our tables. I encourage consumers to check things out before spreading information that could be false.”
But sharing farmers’ personal stories serves as only one part of the equation. Making sure consumers understand the regulations farmers must follow is just as important, said CommonGround Volunteer, Renee Fordyce, who raises crops and cattle on her farm in Bethany, Mo.
“I am not a scientist, nor do I have a Ph.D., but I can speak from my personal experiences,” said Fordyce. “Sometimes all people want is a simple answer to address their concerns about food. If they want more meat to my answer, I feel comfortable directing them to CommonGround’s website because of the sound science we have to back up our experiences.”
From research to recipes, CommonGround volunteers hope to help visitors will find the answers to their important questions about food.
Have a question you want answered? CommonGround will not let it go unanswered. Find us online:

Website: www.FindOurCommonGround.com
YouTube: FindOurCommonGround
Twitter: @CommonGroundNow
Twitter Hashtag: #CGConvo
Facebook: www.facebook.com/CommonGroundNow

About CommonGround™

CommonGround is a grassroots movement to foster conversation among women – on farms and in cities – about where our food comes from. The United Soybean Board (USB) and National Corn Growers Association (NCGA) developed CommonGround to give farm women the opportunity to engage with consumers using a wide range of activities. USB and NCGA provide support and a platform for the volunteers to tell their stories. The opinions and statements made by the volunteers are not necessarily representative of the policies and opinions of USB or NCGA