Apr 9, 2013

Reaching out to 800,000 Consumers

April 2013
Clicking on attached links will in some instances take you away from USB-funded information.


It's amazing what one morning in a TV studio can do. Two CommonGround volunteers recently appeared on 25 television, radio and blog outlets, informing consumers in major media markets such as Boston, Detroit and Minneapolis about the truth behind today's agriculture.
Kristin Reese, from CommonGround Ohio, and LaVell Winsor, of CommonGround Kansas, settled into a St. Louis TV set starting at 7 a.m., and gracefully handled interviews, many of them on live TV shows, for the next four hours. They answered questions about everything from organic food to GMO food safety, and took every opportunity to talk about the values and care that America's farmers bring to the country's food supply.
While most of the interviews were friendly and informative, a live TV interview on WJBK in Detroit presented a challenge. The reporter presented a sensational picture of GMO foods by playing a clip about research conducted on biotech foods from a naturopathic doctor. Reese and Winsor were prepared with the facts. They cited the fact that groups such as the World Health Organization say that no effects on human health have been shown as a result of the consumption of biotech foods. They also discussed the benefits of biotechnology for food security and the environment.
Reese and Winsor opened the barn doors, offering themselves and their fellow CommonGround volunteers as a resource for consumers. As Winsor stated a number of times in her interviews, most Americans are two or three generations removed from farming, so naturally they have questions and concerns about how their food is grown and raised.
CommonGround volunteers work to build trust in agriculture by having open conversations and sharing the true story of today's farming. Thanks to support from America's soybean and corn farmers through their checkoffs, they've reached millions of consumers with their stories and the facts. Sixteen states participate in the grassroots CommonGround movement, with 85 volunteer spokeswomen. Because of the passion of these farm women to reach urban consumers with the truth, CommonGround continues to grow.
To view available interviews, click on the links below.
WPMT-TV (Fox, Harrisburg, Pa.)
KGWN-TV (CBS, Cheyenne, Wyo.)
KIMT-TV (CBS, Rochester, Minn. / Mason City, Iowa)

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